Smart wayfinding
inside your mall

Visitors scan a QR code and, with no app to install, are guided from the entrance to every floor and every shop. You see how people move.

Pick a destination and watch its route
  1. Scan the main-entrance QRGround
  2. Lift to the second floor22 m
  3. Baby care room45 m · 38 s
  1. Scan the main-entrance QRGround
  2. Lift to the first floor22 m
  3. Prayer room33 m · 27 s
  1. Scan the main-entrance QRGround
  2. Straight on, then right16 m
  3. Restrooms20 m · 17 s
Ground floorFirst floorSecond floor

Plenty of traffic,
no flow

A mall’s greatest asset is its foot traffic, but until it is guided, it does not turn into sales.

  • Stagnant routes, unevenly spread traffic

    Upper floors and corners far from the entrance stay quiet: unhappy tenants, leases not renewed and falling key money.

  • Blind to how visitors actually move

    Festivals get paid for, yet nobody knows where visitors go, where they linger and where they leave without buying.

  • Fewer return visits as online shopping grows

    Without a way to engage visitors in the moment, the mall slowly loses its pull and shops lose their potential in aimless crowds.

The strategic reality: Jaryan links the mall’s physical space with digital intelligence and turns foot traffic into a measurable flow you can analyse.

From traditional to smart management

Jaryan replaces heavy operating costs with one integrated digital ecosystem.

AreaTraditional modelWith Jaryan
Wayfinding signageCostly physical signs that take space and never updateRoutes change instantly, with no physical work
Information and security deskA heavy workload answering the same basic questionsAnswers 24/7 without tying up staff
Interactive kiosksExpensive kiosks that take space and cost upkeepNo hardware costs at all
Sales staffTime lost giving directions all dayFocus on selling, engaged only when the shopper is ready to buy
  • No infrastructure spendCAPEX

    No kiosks, printed stands or bulky signs; the only thing installed is a QR code.

  • Lower running costsOPEX

    Information-desk and security staff are freed for more important work.

  • A better visitEXPERIENCE

    Shoppers stop asking and start buying.

Three parties, one flow

Jaryan creates value for the mall’s management, its shops and its visitors at the same time.

Mall management

  • Lower running costs (OPEX)
  • No infrastructure spend (CAPEX)
  • Clear insight into how visitors move
  • A more valuable asset and steady ad revenue

Shops

  • More visitors turned into buyers
  • Real-time marketing while shoppers are inside
  • More productive staff, focused on selling
  • Shoppers reach the unit faster

Visitors

  • Smart directions to any destination
  • Personalised offers
  • Saved time and an easy way back to the car
  • Direct contact with the shops

From lost wandering to a smart trip

Six steps, from the moment a visitor walks in until they are back at their car.

  1. Entering the mall

    Whichever entrance they use, the first QR code is right there.

  2. Smart scan

    With the phone camera; no download or sign-up, Jaryan opens in the browser.

  3. Targeted search

    They search for a shop, brand, product or service, or browse the categories.

  4. Live navigation

    The route moves step by step on the map, across floors and lifts.

  5. Destination and engagement

    Along the way and at the shop, they see special offers and loyalty points.

  6. Back to the car

    They saved their parking bay; on the way out, they are walked right back to the car.

Jaryan modules

Each module removes one friction point from the visit, all in a single web app in your mall’s colours and identity.

Smart navigation core

The core of Jaryan: floor selection, smart search, store details and step-by-step navigation on the map, with offers along the way.

Find my car

Save the parking bay and get guided back to the car, removing one of the biggest frustrations of a mall visit.

Amenities finder

Restrooms, prayer room, lifts, baby care room and ATMs, each with its distance.

Loyalty club

Points for purchases, rewards and event alerts: a reason to come back.

Digital advertising

Home-screen banners, featured directory spots, highlighted map markers and brand offers during navigation.

Stores and categories

Name, floor, opening hours and services for every unit; fashion, electronics, cafés, restaurants and entertainment.

Events and festivals

The mall’s festivals, campaigns and announcements, right on the visitor’s phone.

New revenue for the mall

Jaryan is a platform for working with tenants that creates added value and new digital revenue.

  • Digital storefront and smart guidance

    A complete profile of every unit in the digital layer; blind spots disappear and shops far from the entrance get more footfall.

  • Instant offers

    Time-limited discounts and campaigns from the shops, shown while the shopper is inside; demand rises and so does conversion.

  • Smart in-mall advertising

    Banner and featured spots for brands that want more visibility: a targeted channel at the moment of purchase.

  • Steady income for the mall

    Ad placements rented by impression to shops or agencies, with no extra work for the mall’s team.

Car parkGround floor

A QR code at every fork

QR codes are placed based on how visitors move, and each one starts the route from exactly where the visitor is standing.

  • Mall-wide QRAt the entrances
  • Floor QRNext to lifts and stairs
  • You are hereAt junctions
  • Find my carIn the car park
  • Event and campaign QRFor festivals

Materials

Premium laminated stickersLaser-cut acrylicSteel and aluminium framesStanding totemsIndustrial floor decals

From floor plan to launch

Six stages, each ending with a clear deliverable that you receive and approve before the next one begins.

  1. Floor plans received and modelled

    Precise modelling of the floors, walking routes and unit locations.

    Deliverable: a first digital map of the mall

  2. Routes and QR placement

    Analysis of how visitors move and the choice of the best points.

    Deliverable: a QR layout map

  3. QR design and materials

    Design of the QR signs and installation materials, matched to the mall’s identity.

    Deliverable: a QR design and installation guide

  4. Screens and modules designed

    The main screens, the user interface and the mall’s colours and identity.

    Deliverable: UI mockups

  5. Your approval

    Everything designed, presented together in a technical brief.

    Deliverable: an approved technical brief

  6. Build, training and support

    Software rollout, training sessions for the management team and technical support.

    Deliverable: a working platform, training and support

Make your mall smart

Fill in the form and we will call you to arrange a demo, or get in touch directly.

+98 912 974 7656 +98 21 8899 1224 [email protected]
4th floor, No. 502, Beheshti St., near Valiasr St., Tehran, Iran

We only use your details to arrange the demo.